GroovyMan

Groovyman is the lovechild of a publisher, a copywriter and a programmer. You can’t call this site a “brainchild” until it makes everyone rich.

Then again, as you are about to see, cash alone won’t make you cool. We therefore welcome your posts, provided they follow these ABCs.

A) Always Look For Soul

Soul is the “essential truth” of the groovy thing. This is the main reason why the groovy is often different than the merely cool. The cool person has a tendency to make a calculated impression. The groovy man follows his own passions. He would rather be than seem. That said, he doesn’t try to be different just for the sake of being contrary.

The groovy man is curious and knowledgeable in many things. Groovyman.com is where he shares what he finds, feels and thinks.

This ABC is less of an absolute. It is useful, however, for one good reason: when in doubt, stick with the purest example of the breed. Searching for a good restaurant? Hit up the local Mexican joint instead of Chipotle. Stuffing your MP3 player? Start with Muddy Waters, Johnny Cash, John Coltrane, Biggie Smalls, FischerSpooner and The Roots. Avoid, for example, Duffy (remember her?).

C) Cash Won’t Make You Cool

This may be the most valuable insight into being groovy. F. Scott Fitzgerald wrote a whole novel on the subject. Cash does not make you groovy; knowledge put to imaginative use does.

Any rich person can buy the Robb Report and acquire the best of everything, but if they lack the imagination to wring the very soul out of it, they are not groovy. That being said, sometimes, groovy stuff costs more just by the nature of being uncommon.