In our envy over the Facebook private offering, we’ve engaged in a rather spirited and revealing search of other valuable online sites. For example we recently discovered that the Editor of Esquire in England has recently left to create MR. PORTER which is backed by the highly successful 1) net-a-porter site that sells couture samples (an industry unto itself) at 60-80% off, much like the fabulous 2) gilt group sites.
The trick to these sites is the fact that you have to register first and agree to sign-up for e-mails and newsletters. This, in fact, is the key to the profitability of the biggest sale so far of an online magazine property with Daily Candy a few years back. All of these online magazines (or whatever you call them) have deep investor pockets. Daily Candy, for example, was backed by a group with Bob Pitmann, the founder of MTV and others.
Closely aligned with these types of sites are the current men’s lifestyle sites on the web that include 3) urban daddy, 4) thrillist (for 19-24 somethings) and the fashion sites that support the retail sites like the 5) giltguides (exceptionally well done) and a series of links that can be found on a page entitled 6) por homme that leads to still more sites like this including the excellent 7) inventory.
What this all means is that groovyman.com should find some deep pockets or get a piece of that private offering for Facebook or Groupon. In lieu of this, we suggest that the new congress engage in a campaign entitled TAXTHESACHS. We are currently preparing stickers and necktie pins to be auctioned to the first amenable politician we can find. Naderites are also welcome.
Best bets are usually pure breeds. A slick example of this are gangster and/or beach shirts. While perpetually in fashion, you should stick with the originals to avoid looking like a middle aged man. This means avoiding anything made by Tommy Bahama and acquiring a wardrobe full of